e-Article Tips

If you are looking for all of the basics regarding internet marketing plus some other tips that you might not have heard of, this article is for you. This can be a confusing subject with all of the different opinions and information that is available- especially when a lot of it is contradictory.

Find out your hosts uptimes before putting your site live. Everyone will have some down time occasionally, but you need to watch out for sites that are down more often that they are up. If a site is down then the crawlers can't find it. If the uptime is really bad then eventually the engines will stop searching for your site and remove the URL.

A fun and interactive banner ad tactic is to turn the ad into a trivia question. Post a trivia question on your banner ad and encourage people to click through to input the answer on your web site. Getting the right answer makes people feel smart, and offering incentives for correct answers will encourage repeat visits.

Make sure you make your website address known and visual. Use decals on vehicles and put the website on the logos on your t-shirts and on your employee's uniforms. This gets customers comfortable with your name, logo, and will make them very much more likely to visit your website to check it out!

The long advertising copy on your home page should be concise, and interesting enough to encourage people to explore your website further. Offer a digital freebie like free tips or a download to sweeten the deal for people who might otherwise be reluctant to continue. Freebies are also lingering exposure for your business, since customers can retain the digital copy for a long time.

Make sure your page has information that your customers want. Just providing a one page website that gives your hours and address is not going to attract customers. Add reviews, articles, and other content that will let prospective customers know that you are a business that knows your industry.

Try developing a "PR" section on your site. This can really make you look credible and will attract more interest by what you have to offer. Make sure that it has a professional appearance like something that should appear in an e-zine, magazine or newspaper. This can be of anything that you do that is fascinating, like holding a big event, launching an unusual product or service, donating to charity, etc.

If you want to increase site traffic and improve search engine optimization, it is absolutely critical that your site has original, unique content. This is especially important for online retailers who are selling the same products as a number of other sites, and each site is using the same manufacturer's product description. By writing your own unique product descriptions, while using important keywords, you will be able to blow away the competition.

Make sure to offer your customers extra incentives in addition to the purchases that they make on your site. This can include items such as free shipping options, gift wrapping options, and much more. You can use numbers like "the first X amount of customers get this incentive" or that "everyone can get this incentive if they order by this date."

It's important to test any new service or feature before you launch it. You can always add different services and features to your business, but it's very hard to take them away without your customers thinking there's something wrong. Test everything before you decide to add it to your business or campaign.

As stated at the beginning, there is quite a bit of information in regards to internet marketing. Hopefully you will find these tips beneficial. You should now find yourself ahead of the game if you are working to become an expert, or just trying to get a bit of background information.