e-Article Tips

If you have, or plan on having, a website that is used to generate a steady income, you will need to learn how to use social media marketing to your advantage. It is one of the most popular and powerful methods of getting your name across the web and bringing faithful customers in, time after time.

Just as with other marketing campaigns, do your homework and research all the competition you will be facing in your field. There is no end to the possibilities, but this means the same logic applies to your competitors. Know what they are doing and find a way to strengthen your own SMM plan through their trial and errors.

If you are using article marketing, consider adding an RSS feed to link your most recent content to your social media profile. This is an easy way to increase viewership on new content, because RSS feeds will automatically update your news stream with a link to your recently published article.

To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.

When running a social media marketing campaign, brag about how many followers you have from time to time. If someone sees that 1500 people are following you, they may join up too just so they do not get left out of what their friends already know about. The desire to stay in the know and be trendy can be your friend.

When you are using Facebook make it a point to share posts from others that you like. Nobody wants to feel like all you do is talk and the only opinions you value are your own. This will show them that you think that what others have to say is important.

You will be more successful if you can come up with new and interesting content. People will share something they believe is worth their time or provokes a pleasant reaction. Look at successful campaigns and identify the type of content that people will want to share with their friends on social networks.

You should interact with the users of any social media platform you use. Use the platform to reply to comments and post new ones that you audience can use to engage in discussion. Remember to use a respectful tone in every comment you post and respond to users in a timely manner.

Use the questions and answer feature of LinkedIn. LinkedIn's Q&A works like a large discussion forum: look up questions related to your products or industry and write useful answers to them. You could also post a link to one of your articles if you do not have time to write something.

If you are going into the social media marketing, you have to be able to deal with the negativity that can be associated with it. It is great when your followers love your products and company, but you have to deal with the negative side also. Do not turn your back on it but face it head on and help those customers who are unhappy.

You will notice it begin with a small influx of traffic and then, the effect will spread outwards, pulling in customers from all corners of your targeted area. If done properly and with a good product, they will continue to come back and recommend their friends for further business, when in need.