e-Article Tips

Article marketing can be a great way to promote your web site. By placing quality articles in different directories, you can attract more attention to your site and build your customer base. The tips and techniques in this article will help you get started on a successful article marketing campaign.

Be sure your article marketing is effective by proofreading your content. It does not matter where you get your content from, make sure it is actually readable. It is important that your content is free from spelling and grammar mistakes. Make sure what is written is clear and concise.

Focus on your readers' problems. There is a lot of talk about education people on your product's benefits. People don't really care much about your product, though. They care about themselves and their problems. If you can show them you know and understand their problems, then they might give you the chance to tell them how your product can help.

Work on your word count. A good article should not be too long to be entertaining, or too short to be informative. Different article directories want different sized articles as well. Most look for articles between three hundred to eight hundred words, so if you consistently stick with five hundred, you should be fine.

Even if you're outsourcing the writing of your site, make sure that you always come across as personal and as original as possible. A good way to go about this, is to write your own page and then send it to a professional for the final touches.

Solve problems. Make sure that your articles help readers so they don't regret reading your articles. If you address and solve a problem they are experiencing, there is a very good chance that you can interest them enough to buy from you. Do your best to make your articles relevant, unique and informative.

Every now and then, pick up the phone and talk to your customers. The ease and anonymity of the Internet makes it simple for many people to get into selling products, even if they do not particularly like dealing with customers all the time. But customers eat up attention and your prospects, new email list members and customers would love a phone call, group teleconference or pre-recorded webcast.

Be careful when joining many article directories. You may find that some of them are actually the same ultimate directory with different sites spread out, for a larger web presence. This means that you may just end up competing with yourself for readership and that's a huge waste of time and effort.

If you do not have the time to write marketing articles, or you simply hate writing, consider outsourcing the work. By using organized freelance site like oDesk, Elance, Guru and GetAFreelancer. The services of a specialist content writing company or the 'hire a freelancer' section of many online forums, you can receive quality marketing articles, which meet your unique specifications for a small investment.

Submit your articles to directory sites. Directory sites can help your article been seen faster and increase the number of readers. More readers means more potential customers. Avoid using the same article on different directory sites as duplicate copies of articles can have a negative impact the original article's search engine results page ranking.

Before you get started on your article marketing campaign, it's a good idea to be sure you've educated yourself on the basics. This article should have helped give you a good understanding of what is involved in successfully using articles to promote your website. Just apply what you've learned, and soon you'll see great results.