What You Can Do To Optimize Your Website
If you had a dollar for every service available on the market that says it can take your site to the top of the rankings in just a few weeks, you wouldn't even need to be in web business. You'd be wealthy already. Stay away from those services and handle the SEO yourself. It's not hard to do, especially if you just follow these SEO tips to get you started and help you to stay on track.
Don't let your websites URLs look like this: http://exampledomain.com/?session_id=37. These URLs come from session ID or dynamic addressing. While such systems can help you organize complex websites, note that the URLs they generate don't say anything about the pages they reference. Permanent, descriptive URLs are another place you can include keywords for search engines to pick up when they index your site.
Publish content with as little HTML code as possible. Search engines prefer pages that favor actual content instead of tons of HTML code. In fact, they consistently rank them higher. So, when writing with SEO in mind, keep the code simple and concentrate on engaging your audience through your words.
To help with search engine optimization you will want to make sure you site is also mobile friendly. In today's world so many people surf the web from their phone and it would be a huge mistake to ignore that. You want to make it easy for them to see your site on their phones.
Think about all the synonyms for the keywords you're working with to ensure you catch all relevant search queries. If you're not sure which words you should use, try searching for your keywords with a tilde (~) in front of them. For example, ~athletic could provide you with a variety of words.
Use tools to test the popularity of your chosen keywords. Check popular trending sites to see the popularity of your keywords. Keywords with too much competition and high popularity may take a very long time to reward you with traffic.
Every page should have its own unique meta tag or description. The description should have a phrase known as "a call to action"�. This is a phrase that begins with an action verb, such as "come here"� or "check out"�. The description will be located beneath your title on many engines.
Make your URL's easy to understand. Not only will the users of your site have no problem knowing what that particular page will contain, but the search engines will be able to find it easier, as well. Avoid in house classifications that involve numbers and random letters. Stick to keywords and phrases that make sense.
Search engines like Google don't always interpret searches literally. A certain degree of latitude is built into the search engine that allows it to discern nuances. Using more than three words, for example, plays on that latitude and allows the search engine to deliver a better set of results. Search Engine Optimization takes this into account.
When you're trying to increase traffic from search engines, it pays to research which keywords are generating the most interest at the moment. Most of the major search engine sites maintain a constantly updated database of what popular keywords users are searching for. Determine which are most appropriate for your site, and work in the trending keywords to generate increasing traffic.
As you can see, SEO isn't hard at all. It might all be Greek to you at this point, but given a little bit of time, the mystery will start to unravel and you will understand what it expected of you by the search engines, if you want your site found among the similar sites in your category.
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